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The Anchoring Effect. Why Every Sale Feels Like a Good Deal
A cognitive bias where an individual depends too heavily on an initial piece of information offered (the "anchor") when making decisions....
6 days ago2 min read


Loss Aversion. Why Loss is Worse than Gain
The pain of losing is psychologically about twice as powerful as the pleasure of winning. A software company wants you to try its...
6 days ago2 min read


Survivorship Bias. The Dangers of Believing Old Smokers
The logical error of concentrating on the people or things that "survived" a process while overlooking those that did not because they...
6 days ago2 min read


The Lindy Effect. How to Choose the Best Books to Read
The future life expectancy of a non-perishable thing, like an idea, a book, or a technology, is proportional to its current age. You are...
6 days ago2 min read


Circle of Competence. How to Combat Overconfidence Bias
Rational decision-making requires honestly identifying the boundaries of your "circle of competence" and operating only within it. At a...
Aug 152 min read
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