Gain vs. Loss | 100MentalModels

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A split-panel sketch showing that the pain of losing is greater than the pleasure of gaining. On the left, a person has a small smile while finding $100. On the right, the same person has an intensely pained and exaggerated expression while dropping $100.

A split-panel sketch showing that the pain of losing is greater than the pleasure of gaining. On the left, a person has a small smile while finding $100. On the right, the same person has an intensely pained and exaggerated expression while dropping $100.

Loss Aversion. Why Loss is Worse than Gain

The pain of losing is psychologically about twice as powerful as the pleasure of winning. A software company wants you to try its...

7 days ago2 min read

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