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A split-panel sketch illustrating The Framing Effect. On the left, a person smiles happily while looking at a yogurt labeled "99% Fat-Free". On the right, the same person looks concerned and hesitant while looking at an identical yogurt labeled "Contains 1% Fat.

A split-panel sketch illustrating The Framing Effect. On the left, a person smiles happily while looking at a yogurt labeled "99% Fat-Free". On the right, the same person looks concerned and hesitant while looking at an identical yogurt labeled "Contains 1% Fat.

The Framing Effect. How a Single Word Changes Your Mind

A cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations: the...

Aug 162 min read

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