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The Framing Effect. How a Single Word Changes Your Mind
A cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations (the...
7 days ago1 min read


Loss Aversion. Why Loss is Worse than Gain
The pain of losing is psychologically about twice as powerful as the pleasure of winning. A software company wants you to try its...
7 days ago2 min read


The Narrative Fallacy. Why we Simplify a Complicated World
The human tendency to create stories to explain past events, oversimplifying causality and making them seem more predictable than they...
7 days ago2 min read


Availability Heuristic. Why Your Perception of Risk is Flawed
Our judgment is swayed by vivid, recent, or emotionally charged examples, not by statistical reality. After a major plane crash dominates...
7 days ago2 min read


Confirmation Bias. Why are we so stubborn?
The universal human tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's...
7 days ago2 min read


The Dunning-Kruger Effect. Confidence vs. Competence
A cognitive bias where people with low ability at a task tend to overestimate their ability. A teenager gets their driver's license....
7 days ago2 min read


Thinking, Fast and Slow. How to Master the Two Minds Within You
You begin the day with the clearest of intentions. A healthy salad for lunch, a brisk run after work, an evening spent with a good book....
Aug 135 min read
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